Patchway Create - Brand Archetype - THE HERO Their goal is to exert mastery in a way that improves the world and become as competent as possible | Facebook
![Brand Archetypes - from Outlaw to Magician, Hero to Caregiver and the Link to Your Business Strategy | Cristina Danila Brand Archetypes - from Outlaw to Magician, Hero to Caregiver and the Link to Your Business Strategy | Cristina Danila](https://cristinadanila.com/wp-content/uploads/2020/05/brand-archetypes-share-1024x555.jpg)
Brand Archetypes - from Outlaw to Magician, Hero to Caregiver and the Link to Your Business Strategy | Cristina Danila
![Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/cb57b18457df1ce133162a886bc9cd6affd2d8e3/7-Figure3-1.png)