![How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk](https://www.peterfisk.com/wp-content/uploads/2020/06/Yeezy-Kanye.jpg)
How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk
![Kanye West and Gap have billion-dollar ambitions for Yeezy deal to match his lucrative Adidas footwear collaboration | South China Morning Post Kanye West and Gap have billion-dollar ambitions for Yeezy deal to match his lucrative Adidas footwear collaboration | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/03/19/c9183555-d465-4fdf-9bb6-89e69f7c19a6_fd5c0531.jpg)
Kanye West and Gap have billion-dollar ambitions for Yeezy deal to match his lucrative Adidas footwear collaboration | South China Morning Post
![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg?itok=fad49DF1&v=1666938158)